The world of beauty is being revealed


The 1st Athens Beauty Conference is held in Greece and our editor Mania Bousmpoura is participating in a panel on “Building a relationship of trust with consumers.”

The 1st Athens Beauty Conference, which is taking place on Friday, November 20th , 2015, in the Auditorium Maroussi Plaza, will host three top international speakers and over 20 top executives of the Greek market who will develop a number of important as well as current issues, such as: • Trends and developments both in international cosmetics market and in Greece. • The new consumer profile of beauty products in the midst of the economic crisis. • Latest developments in research & development of beauty products. • Innovative platforms about Marketing and Communication with the consumer. • Best practices and business cases of brands. • New concepts in distribution channels, such as omnichannel retail, as well as new ways of selling and promotion due to the rapid digital development. • Sustainability issues, as the dominant trend of the future, with relevant examples. The panel, entitled “Building trust with consumers”, will host renowned journalists / bloggers specializing in the field of beauty who will make known their experience as ‘channels’ of the communication between brands and consumers. It will also record the evolution of communication in recent years and the challenges posed by the transition from the traditional to the digital era. Our editor, Mania Bousmpoura, has also been invited and she will participate in the panel. The conference is addressed to business owners and CEOs, marketing, communication as well as public relations managers, customer service managers, sales, trade marketing, digital marketing and e-commerce, beauty consultants, suppliers and partners and generally to those who currently work in the total business network of beauty products creation and promoting. The1st Athens Beauty Conference is held under the auspices of the Panhellenic Association of Manufacturers and Representatives of Cosmetics and Perfumes. Co-organizers of the event is Fashion Daily and Marketing Week of Boussias Communications company as well as Fidel & Fortis-Business Consultants, who are expecting the conference to become a meeting place and a reference point of the entire cosmetics market in our country. http://www.athensbeautyconference.gr