The Estee Lauder brand announced a partnership with style icon and acclaimed fashion designer, Victoria Beckham, to create a limited-edition makeup collection, Victoria Beckham Estee Lauder.
by Evi Georgiou
“We are excited to join forces and bring Victoria’s take on beauty to her many fans around the world,” said Jane Hertzmark Hudis, Group President, The Estee Lauder Companies. “Victoria is an entrepreneur in the true spirit of our founder, Estee Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand.”
“I am thrilled to be launching this limited edition makeup collection with Estee Lauder,” said Victoria Beckham. “The whole process has been both inspiring and eye opening – from going back and revisiting the Estee Lauder archives through to working on the product with the Estee team, this feels like the perfect makeup partnership for me and my brand. I had long admired Estee Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this makeup range and play a small part in her vision for women.”
About Victoria Beckham
Since launching in 2008, the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing. Bold, intuitive and refined, its wardrobe of apparel and accessories is now stocked in over 400 stores in over 50 countries internationally. With each collection Victoria adapts her own personal style to the needs and desires of the international women who swear by the label’s luxurious and flattering garments.
About Estee Lauder
Estee Lauder is the flagship brand of The Estee Lauder Companies Inc. Founded by Estee Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estee Lauder engages with women in over 150 countries around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estee’s powerful and authentic woman-to-woman point of view.