Barbie’s New Body


The iconic Barbie doll is now available in several different body types, including a more full-figured version for the first time and she has a Time magazine cover to celebrate.

by Vanessa Metzer

Produced by the American toy maker Mattel, the 2016 line of Barbies comes in four body types: original, tall, petite, and curvy. In addition to the three new body types, the 2016 Barbie Fashionista line includes seven skin tones, 22 eye colours, 24 hairstyles and “countless on-trend fashions and accessories”. The company’s new campaign slogan is: “Imagination comes in all shapes and sizes. That’s why the world of Barbie is evolving.”

“We are excited to literally be changing the face of the brand – these new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them,” said Mattel senior vice president Evelyn Mazzocco.

“With added diversity and more variety in styles, fashions, shoes, and accessories, girls everywhere will have infinitely more ways to spark their imagination and play out their stories,” the brand added.