The new Chanel Eyewear Campaign

Karl Lagerfeld has chosen Cara Delevingne as the face of the Spring-Summer 2016 CHANEL eyewear campaign.

by Vanessa Metzer

Since 2012, the young actress has been a close friend of the House and of Karl Lagerfeld and has walked the runway several times for CHANEL and appeared in campaigns for the 2012/13 Cruise, the Fall-Winter 2014/15 Ready-to-Wear and the Metiers d’art Paris-Salzburg 2014/15 collections. Cara Delevingne was also cast as one of the lead roles in Karl Lagerfeld’s video-clip Reincarnation.

For the Spring-Summer 2016 eyewear campaign, she sports a very urban and contemporary look wearing pieces from the CHANEL AIRLINES Ready-to-Wear collection: a cap in tweed and plaited cotton, a tweed jacket and a sleeveless top with silver embroideries and finished with grosgrain ribbon bows.

In a world imbued with blues, as if in mid-air, the campaign reveals frames from the Plein Soleil and Bijou 2016 collections as well as a design presented on the catwalk last October during the Spring-Summer 2016 Ready-to-Wear show: an ultra-graphic, mirrored mask with a quilting effect engraved by laser. The Plein Soleil 2016 collection revisits the two-tone – an emblematic House signature – and is inspired by tie-dye motifs. The colours subtly melt into the acetate, sliding progressively from black into blue on the cat-eye sunglasses, and from black into white on an oval optical. The Bijou 2016 eyewear collection draws inspiration from another CHANEL code: the camellia. The temples of the butterfly shaped sunglasses and a cat-eye optical are adorned with an abundance of camellias in metal and enamel.

The campaign has been shot by Karl Lagerfeld and is expected to be released in April 2016.

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