Love breaks all rules

Estee Lauder


The new perfume Beautiful Belle of Estee Lauder is inspired from the modern woman, who sets her own rules in life and love. Reflecting the magic of love, from the first awkward moments of attraction and the staggering romance to the “eternal promise “, the Beautiful Belle is a wonderful, rich floral oriental fragrance that never forgets, just like the woman who wears it.

By Eleftheria Nikou

The addictive floral oriental perfume of Beautiful Belle spreads into separate “chapters”, which narrate a story of happiness, romance and seduction. It all starts with Enthusiasm, which is transformed aromatically into top notes! The delicious and juicy notes of lychee accompany dreamy rose petals, pear blossoms and the playful freshness of the mimosa, a bouquet of thousands of flowers that fills the atmosphere and causes the same sensation as that caused by the enchanting first moment you fall in love. Then follows Romanticism, which comes from the middle notes of the perfume, the magic, the zenith of passion, the absolute love. In this second “chapter” a bouquet dominates revealing a special combination of heady blossoms of orange and gardenia. This exclusive ingredient for Estee Lauder is surrounded by velvety notes of tuberose petals, emphasizing even more its luminous dimensions, rich composition and femininity. In the end comes the Promise, with its base notes reminding us that when you experience such a strong love you cannot live without it. It is scented with the absolute oriental notes of ambrox, from the luxurious orris absolute and from the symphony of blush suede, which highlight the most seductive and subversive facet of the perfume, while the addictive marzipan musk gives a sensual touch. This results in a beautiful, deep, eternal aroma. The bottle of the perfume Beautiful Belle also symbolizes a great love story. Looking from above at its crystal top, it τreveals a pair of golden rings, the eternal symbol of love, while elegant wavy folds, which refer to a wedding gown, add an unexpected texture to the shiny, airy, glass bottle.

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